SEO Consultant : Search Engine Optimisation Consulting Services
Get found on search engines like Google, boost your website visibility in search.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
Get more customers online with an effective SEO strategy
It really is in every small business owner’s best interest not to ignore the internet, but to utilise it. This doesn’t have to take the form of complex marketing and advertising campaigns (although these can also help), as even a simple and easy-to-design website can increase business substantially. especially in coordination with social media.
Keeping up with the changing landscape of SEO can be time-consuming and confusing, but if you’re not adhering to the latest ‘best practice’, your hard work could do more harm than good – which is why we keep on top of it for you.
If you fall into this category of those small business owners who currently have what appears to be zero interest in making use of the internet to improve the sales and overall financial outlook of their company, then you need to pay attention.
Shaping the future of SEO
In the real world, if you are planning to do marketing for a product or service your looking for potential, and ideally, regular buyers. You just can’t ignore Search Engine Optimisation (regardless of if your business is global or local).
Being a reliable SEO company in London, we know it’s hard to be on top of the major search engines and maintain your position. We offer a range of professional SEO services to help you get ahead in search.
I Know How To Rank Higher On Google!
Google & search is an ever-evolving field & I bring more than two decades of experience in the search engine marketing industry to the table.
As an experienced SEO consultant I know what it takes to help you achieve top rankings in Google, increase organic traffic, and get better conversions.
Every SEO campaign is unique. In order to meet your specific needs, I will utilise a range of specialised SEO strategies.
I will work in partnership with you to create a tailored SEO strategy. Together we build campaigns from the ground up with your business objectives at the forefront.
SEO is not a “set and forget” activity, that’s why I work in partnership with your business to provide continual, long term return on investment.
Why Choose A London SEO Consultant?
An SEO consultancy focused on providing ethical and strategic SEO consulting services to businesses in London and across the UK.
An advanced SEO Consultant & Google Specialist, providing search engine optimization services to all types of businesses, from funded startups and SMEs to international super brands.
The ultimate goal, YOUR WEBSITE to appear at the top of search engine results and outrank your competitors. I’m using advanced SEO strategies and techniques to reach that goal.
The first step towards successfully helping your business integrate into the digital age, to maximize opportunities and success, is to understand the source of your resistance and hesitation.
So let’s take a look at some of the main reasons why some small business owners are still reluctant to fully utilize the power of the Internet.
I don’t have enough money
Often the first and most common reason given by business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.
These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.
First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. This one isn’t a misplaced fear or a bad dream—web development really did cost quite a bit more in the past. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.
The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having an effective social media presence for your business isn’t really a cost for your business, it’s an investment in your business.
Having a profesional SEO strategy that effectively markets your products and services to interested people online, can dramatically increase the amount of customers you have coming into your business.
Your website is like a sales person who is working around the clock to get you more leads and customers. But unless you promote your website through SEO, nobody is going to be able to find your website.
That initial investment into an effective SEO strategy, could end up bringing you customers for many years to come.
I don’t understand how SEO will work for me
One of the major reasons why some business owners are reluctant to develop an effective SEO strategy for their business is they just don’t understand how it all works.
How does someone find their website online? How can they increase their rankings on Google? How do they out rank their competitors for keywords that they’re targeting?
For people who aren’t tech savvy, the thought of having an SEO strategy implemented for their business can be pretty daunting.
The thing is, you don’t need to know how it all works. You don’t need to know all the technical details of SEO in order for your website to rank high in the search engines.
All you need is someone who understands all aspects of SEO, and can bring you customers through your website.
As the business owner, you should be focused on running the business, while you leave the “tech” and “web” stuff to a professional.
I’ll just do it myself
Another common objection small business owners have about getting effective SEO done for their business is they don’t want to hire a professional to do it. Instead, they want to try and do it themselves.
This might be fine if you’ve already got a website that is producing great results for you, and you just need to tweak a few things here and there.
But if you want a professional SEO strategy built for your business that is actually designed to attract online visitors, and then convert those visitors into customers, then you need to hire a professional.
There’s no point wasting your time on something that might not even produce any results. Hire a professional, and get the job done right.
We already have a website
Some small business owners are reluctant to get a professional SEO strategy built for their business because they’ve already got social media accounts created.
Just because they’re posting on social media or they have some details on their profiles, they think that’s enough online marketing to get customers coming through their doors.
If you’re on social media, but you don’t have an effective SEO strategy as well, then you’re missing out on a massive opportunity to convert more visitors into customers.
It’s not that SEO should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that by also getting your website ranked high on search engines where people are actually searching for what you have to offer.
Our customers don't use the internet to find us
Another key objection a lot of small business owners have when it comes to developing SEO for their business is they think their consumers aren’t searching for them online.
They think that the Internet doesn’t influence their prospects and customers, and they don’t see the need to invest into online marketing.
The reality is over 90% of consumers will search online for a local business before they even think about calling them or visiting them.
Regardless of how things have worked in the past or how they’re working currently, the fact of the matter is almost everybody is searching online for a local business before they do anything else.
And if you’re ignoring this fact, then you’re also ignoring all the potential customers you’re missing out on right now.
I don’t have time to manage the SEO process
A major reason why some small business owners object to getting a professional SEO developed for their website is because they don’t want to take the time to manage the process.
If you’re holding off for the same reason, then you should realize that you don’t have to manage SEO yourself, and the longer you hold off, the further ahead your competitors get.
You’ve already got enough on your plate with your business, and the last thing you want to do is learn about SEO and monitor it all the time. What you should be doing instead is hiring SEO professionals who know exactly what they’re doing.
Leave it to the pros to actively manage and improve your rankings, while you focus on the primary aspects of your business.
We already tried SEO, and it did nothing for us
If you’ve already tried SEO for your business, but you’re not really seeing any results from it, then it might be time to get the pros in.
A lot of business owners have tried SEO once or twice, either by doing it themselves or hiring someone they know. They might have seen some results, but overall it might have been pretty disappointing.
If this has happened to you in the past, what you need to understand is that SEO is an ongoing process. Effective SEO is always changing, and you need to stay on top of the process in order to see consistent results from it.
What you need to do is stay up-to-date on the latest best practices and be constantly updating your online presence. Or hire a professional SEO company to take care of it all for you.
We see great results from PPC, TV, newspaper, and radio advertisements
Some small business owners seem to think that because they see great results from their existing marketing they don’t need to invest in SEO as well.
After all, if you’re getting a consistent stream of customers through newspaper ads, or radio ads, then why would you need to look into having your website rank high on Google?
The thing is, it’s not about SEO or any other aspect of online marketing replacing what you’re currently doing. It’s about SEO complementing your current marketing, and adding to the results you see now.
SEO allows your potential customers to find you easier online, and they’re searching for you right now. The easier it is for them to find your business online, the easier it is for them to get more information about what you have to offer before they contact you.
It’s also important to note that online advertising and an online presence will attract many additional customers who don’t read the newspaper, listen to the radio, or watch the TV station on which you’re advertising.
That means you can see much greater success by adding Internet marketing to your current business, rather than replacing what you’re currently doing.
We don't sell anything online
One of the most common reasons small business owners think they don’t need SEO is because they think their business isn’t suitable for selling products or services online.
That might be the case with businesses like restaurants, mechanics or plumbers, where the business is location-dependent, but even then, these businesses could benefit massively from an effective SEO strategy that promotes their business online.
A lot of times having an effective SEO strategy for your business isn’t just about selling things on your website; it’s also about promoting your business and getting people to email you, call you, or walk through your doors.
SEO is another piece of the marketing puzzle that helps to get your business in front of people who are interested in what you have to offer.
Not all sales will occur online, but most of them start there.
Whether a potential customer is looking for business hours, a phone number, pricing figures, and/or general information relating to your company, there’s an excellent chance that the first part of the sale—considering a specific company for a transaction—will be initiated online. Of course, the best part of this initial component of the sale is that it will be completed automatically, without any required effort from you.
We just don’t think we’re interested right now
Having an effective search engine strategy that promotes your business online is crucial for your success, but a lot of people still don’t think they need to do SEO for their business.
They just don’t see the value SEO can provide to their business, and just don’t get how much it can help their business to get more leads and customers online.
They don’t get that the first thing most people do is search online for a business’ website to find out more about them, and to find out how they can contact them.
If your business doesn’t have an effective SEO strategy, then you’re letting a lot of potential customers slip through your hands, and into the hands of your competitors.
So as you can see there are quite a few reasons why some small business owners are still reluctant to have an effective SEO strategy built for their business, but in most cases investing in professional SEO is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet.
Your SEO strategy and any form of internet marketing isn’t going to replace anything you’re currently doing, and it’s not going to significantly add to the amount of work you’re doing now.
Once you have an effective SEO strategy in place, it will be like your own sales team, working around the clock to promote your business.
And you will be able to reap the benefits for many years to come.
So if you’re interested in getting a professional, effective SEO strategy built for your business, then contact us today.